Where Sarah Hoyt discusses the difficulty of putting a cover on alternate history works. Go on and take a gander…
This one is difficult, because you have to convey three things: alternate time line, where it deviated from ours, and what in general the reader can expect from the book. You know: funny, serious or adventure.
The easiest ones are the ones that are sf or Fantasy and obviously so. For instance, my dragon-shifter-red-baron will eventually when finished and ready to go have a dragon with the paint to match Richthofen’s plane, flying over the trenches. Title and subtitle will help, and I’ll come up with something.
Alternate history that is “just” alternate history is more difficult, and you sometimes have to “represent things that aren’t in the book to represent something that is in the book.”
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